Brand
Tars Brand Guidelines
Materials for creating a unified and professional brand image
Logo
Our logo needs to be seen clearly, should never be crowded by other elements on the page, and should always have an area of clear space around it.
Symbol
Our icon is an abbreviated version of our logo. It should only be used when there is insufficient space for the full logo.
Colors
Comfortable against light and dark backgrounds, primary brand color is a deep purple. Deeply inspired by the natural world. It reflects the organic evolution of TARS as an AI-driven ecosystem.
Deep purple
RGB 146 128 252
#9280FC
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Sunset pink
RGB 213 171 255
#D5ABFF
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Water shade
RGB 214 226 247
#D6E2F7
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Typography
The brand uses two fonts: Roobert for headings and Inter for filler text.
Headigns
Roobert
Body
Inter